Modeling and Analytics

Is your data telling you the whole story? Do you truly know who your customers are or how many prospects are in a given target geographical area?

We partner with some of the largest and most respected data and list providers in the industry, enabling us to pinpoint the most accurate direct marketing information available today.

  • Data profiling and segmentation
  • Support evolving demands for business information, quickly and accurately
  • Ensure continuously high performing data models with low risk of error
  • Communicate and collaborate best practice data modeling

 
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testimonial-drew Drew Utman  
 Senior Director, Marketing Analytics at Time Warner Cable

apostrophes  IMG has worked with Time Warner Cable for some time. Their work is excellent; it is delivered on time and on budget. Laurie prepares custom solutions for Time Warner Cable and researches multiple options for us. I give IMG and Laurie my highest ratings.