Improving Your Customer and Prospect List with Data Enhancement Services
Direct marketing has changed. It is no longer acceptable to only know that an individual purchased from your company, it is critical to understand why your customer purchases from your organization. What is it that makes them come back? Knowing your customer’s DNA through data appends and enhancement programs, helps you understand what is important to your customer and why they buy from you versus someone else.
We can enhance your customer database by adding missing contact information, appending critical lifestyle and demographic information that will improve your one to one customer connection.
Use this information to find more customers, cross-sell and upsell products and services, and communicate with them in the channel that they prefer.
- Data Acquisition and Licensing
- Data Sourcing and List Services
- Data Enhancement
- Data Hygiene
IMG works hard and are well organized which makes their follow up consistent and strategic. They are always honest and puts their customer’s needs and objectives first. I would welcome the opportunity to work with them again because at the end of the day you can count on them to give 110%.